We are Locally Owned and Loving It!
Beauty First began in Nebraska in 1985, and we’ve been locally owned ever since. For nearly 40 years, we've been your hub for all things beauty. At our five locations, you’ll find a friendly team ready to help, plus 200+ professional brands across hair, skin, nail, and makeup.
When you walk in, you’re family. Ask questions, try things, and browse at your pace—we're here to give expert guidance and unmatched customer service. We invest in education all year long, bringing in industry leaders so our team—and your results—stay current. We will ensure that you leave confident and excited about what you chose.
In our salons, our incredibly talented, licensed professionals offer hair color and cuts, esthetics, massage, & more.
If we haven’t met yet, we’d love to show you the locally-owned difference.
Welcome to the Beauty First family!
The Beauty First Mission
We are passionate about being a part of what makes you feel beautiful. We inspire confidence and celebrate individuality—empowering every guest through industry-expert education and genuine care, so you're sure to leave with a smile and products you'll love.