👋 Hi, we're Beauty First.
Beauty is our passion, and Nebraska is our home. Locally owned & operated since 1989, we’ve been delivering expert advice, unmatched customer service, and the best selection of salon-quality products ever since! We can't wait to be a part of what makes you feel beautiful.
💛 We put your Beauty First
on the shelf & in the chair.
Our Stores
Beauty First is your locally-owned, locally-loved beauty hub — with 6 stores, 200+ professional brands, and friendly experts who love helping you find what works. We’re Nebraska’s go-to for hair, skin, nails, and cosmetics. From stocking up on favorites to discovering new must-haves, we make self-care shopping feel personal, easy, and stress-free. Find us in Omaha, Papillion, and Lincoln — with Grand Island coming soon!
Our Salons
At Beauty First, our salons are all about expert care in a relaxed, welcoming space. From personalized consultations to professional results, our stylists are here to help you love your look — every single time.
