👋 Hi, we're Beauty First.
Beauty is our passion, and Nebraska is our home. Locally owned & operated since 1989, we’ve been delivering expert advice, unmatched customer service, and the best selection of salon-quality products ever since! We can't wait to be a part of what makes you feel beautiful.
💛 We put your Beauty First
on the shelf & in the chair.
Our Stores
With 5 locally-loved locations in Lincoln and Omaha & 200+ pro brands on our shelves, we’re your hub for all things hair, skin, nails, and makeup! At Beauty First, we make shopping for self-care feel like catching up with your beauty BFF. Whether you're restocking your faves or discovering something new, we’re here to make your experience fun, helpful, and totally stress-free.
Our Salons
At Beauty First, our salons are all about expert care in a relaxed, welcoming space. From personalized consultations to professional results, our stylists are here to help you love your look — every single time.