👋 Hi, we're Beauty First.
Beauty is our passion, and Nebraska is our home. Locally owned & operated since 1989, we’ve been delivering expert advice, unmatched customer service, and the best selection of salon-quality products ever since! We can't wait to be a part of what makes you feel beautiful.
Hairpsray Sale Favorites!
Milk_Shake Lifestyling Extra Strong Hairspray 9oz
$17.95
Regular price
$26.00
Save $8.05
- Unit price
- /per
Colorwow Texas Hold 'Em Big Hold Hairspray 8.8oz
$21.95
Regular price
$30.80
Save $8.85
- Unit price
- /per
Amika Rising Star Volumizing Finishing Spray 5.3oz
$23.95
Regular price
$34.00
Save $10.05
- Unit price
- /per
Hairspray Sale Favorites
View all💛 We put your Beauty First
on the shelf & in the chair.

Our Stores
With 5 locally-loved locations in Lincoln and Omaha & 200+ pro brands on our shelves, we’re your hub for all things hair, skin, nails, and makeup! At Beauty First, we make shopping for self-care feel like catching up with your beauty BFF. Whether you're restocking your faves or discovering something new, we’re here to make your experience fun, helpful, and totally stress-free.
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