Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Winter Liter Sale

148 Results

Clear filters
AG Hair Colour Savour Shampoo Liter
Sale

AG Hair Colour Savour Shampoo Liter

$44.95 $64.00 Save $19.05

TIGI Bed Head Resurrection Super Repair Shampoo Liter
Sale

TIGI Bed Head Resurrection Super Repair Shampoo Liter

$21.95 $34.00 Save $12.05

Redken Color Extend Blondage Conditioner Liter
Sale

Redken Color Extend Blondage Conditioner Liter

$36.95 $57.67 Save $20.72

Colorwow Color Security Conditioner (Fine/Normal Hair) Liter
Sale

Colorwow Color Security Conditioner (Fine/Normal Hair) Liter

$50.95 $73.80 Save $22.85

Biolage Bond Therapy Conditioner Liter
Sale

Biolage Bond Therapy Conditioner Liter

$28.95 $48.00 Save $19.05

Pureology Strength Cure Blonde Shampoo Liter
Sale

Pureology Strength Cure Blonde Shampoo liter

$67.95 $92.70 Save $24.75

Biolage Bond Therapy Shampoo Liter
Sale

Biolage Bond Therapy Shampoo Liter

$28.95 $48.00 Save $19.05

Biolage Scalpsync Anti Dandruff Shampoo Liter
Sale

Biolage Scalpsync Anti-Dandruff Shampoo Liter

$28.95 $45.00 Save $16.05

It's A 10 Miracle Moisturizing Shampoo Liter
Sale

It's A 10 Miracle Moisture Shampoo Liter

$39.95 $56.66 Save $16.71

Amika Mirrorball Shampoo Liter
Sale

Amika Mirrorball Shampoo Liter

$54.95 $85.50 Save $30.55

Hempz Original Floral Banana Herbal Shampoo Liter
Sale

Hempz Original Floral Banana Herbal Shampoo Liter

$33.95 $41.18 Save $7.23

TIGI Bed Head Resurrection Super Repair Conditioner Liter
Sale

TIGI Bed Head Resurrection Super Repair Conditioner Liter

$21.95 $34.00 Save $12.05

Hempz Original Floral Banana Herbal Conditioner Liter
Sale

Hempz Original Floral Banana Herbal Conditioner Liter

$33.95 $41.18 Save $7.23

Hempz Triple Moisture Fresh Citrus Herbal Shampoo Liter
Sale

Hempz Triple Moisture Fresh Citrus Herbal Shampoo Liter

$33.95 $41.18 Save $7.23

It's A 10 Miracle Deep Conditioner Plus w/ Keratin 17.5oz
Sale

It's A 10 Keratin Deep Conditioner 17.5oz

$44.95 $69.02 Save $24.07

Amika Bust Your Brass Conditioner Liter
Sale

Amika Bust Your Brass Conditioner Liter

$54.95 $93.74 Save $38.79

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!