Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Winter Liter Sale

148 Results

Clear filters
Kenra Platinum Thickening Shampoo Liter
Sale

Kenra Platinum Thickening Shampoo Liter

$35.95 $55.63 Save $19.68

Joico Moisture Recovery Shampoo Liter
Sale

Joico Moisture Recovery Shampoo Liter

$31.95 $44.80 Save $12.85

Pureology Pure Volume Shampoo Liter
Sale

Pureology Pure Volume Shampoo liter

$67.95 $92.70 Save $24.75

Amika The Kure Bond Repair Conditioner Liter
Sale

Amika The Kure Bond Repair Conditioner Liter

$54.95 $93.74 Save $38.79

Biolage Scalpsync Cool Mint Shampoo Liter
Sale

Biolage Scalpsync Cool Mint Shampoo Liter

$28.95 $45.00 Save $16.05

American Crew Daily Deep Moisturizing Shampoo Liter
Sale

American Crew Daily Deep Moisturizing Shampoo Liter

$28.95 $44.40 Save $15.45

Moroccanoil Moisture Repair Conditioner Liter
Sale

Moroccanoil Moisture Repair Conditioner Liter

$54.95 $84.00 Save $29.05

Amika Big Hit Volumizing Shampoo Liter
Sale

Amika Big Hit Volumizing Shampoo Liter

$54.95 $93.74 Save $38.79

Redken All Soft Mega Curls Shampoo Liter
Sale

Redken All Soft Mega Curls Shampoo Liter

$36.95 $57.67 Save $20.72

Matrix A Curl Can Dream Shampoo Liter
Sale

Matrix A Curl Can Dream Shampoo Liter

$28.95 $46.00 Save $17.05

Joico Moisture Recovery Conditioner Liter
Sale

Joico Moisture Recovery Conditioner Liter

$31.95 $44.80 Save $12.85

Kenra Clarify Shampoo Liter
Sale

Kenra Clarify Shampoo Liter

$31.95 $47.38 Save $15.43

Matrix High Amplify Conditioner Liter
Sale

Matrix High Amplify Conditioner Liter

$28.95 $46.00 Save $17.05

Amika Big Hit Volumizing Conditioner Liter
Sale

Amika Big Hit Volumizing Conditioner Liter

$54.95 $93.74 Save $38.79

Kenra Platinum Thickening Conditioner Liter
Sale

Kenra Platinum Thickening Conditioner Liter

$35.95 $55.63 Save $19.68

Joico K-Pak Color Therapy Conditioner Liter
Sale

Joico K-Pak Color Therapy Conditioner Liter

$31.95 $44.80 Save $12.85

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!