Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Winter Liter Sale

148 Results

Clear filters
Redken Extreme Length Conditioner Liter
Sale

Redken Extreme Length Conditioner Liter

$36.95 $57.67 Save $20.72

Biolage Scalpsync Clarifying Shampoo Liter
Sale

Biolage Scalpsync Clarifying Shampoo Liter (New)

$28.95 $45.00 Save $16.05

American Crew Daily Cleansing Shampoo Liter
Sale

American Crew Daily Cleansing Shampoo Liter

$28.95 $44.40 Save $15.45

Redken Extreme Shampoo Liter
Sale

Redken Extreme Shampoo Liter

$36.95 $57.67 Save $20.72

Nioxin System 4 Scalp + Hair Shampoo Liter
Sale

Nioxin System 4 Scalp + Hair Shampoo Liter

$35.95 $52.00 Save $16.05

Matrix Color Obsessed So Silver Shampoo Liter
Sale

Matrix So Silver Shampoo Liter

$28.95 $46.00 Save $17.05

Kenra Color Protecting Conditioner Liter
Sale

Kenra Color Protecting Conditioner Liter

$31.95 $47.38 Save $15.43

American Crew 3-in-1 Shampoo, Conditioner, and Body Wash Liter
Sale

American Crew 3 in 1 Shampoo Liter

$28.95 $44.40 Save $15.45

Nioxin System 2 Scalp + Hair Conditioner Liter
Sale

Nioxin System 2 Scalp + Hair Conditioner Liter

$36.95 $53.00 Save $16.05

Nioxin System 4 Scalp + Hair Conditioner Liter
Sale

Nioxin System 4 Scalp + Hair Conditioner Liter

$36.95 $53.00 Save $16.05

Amika Hydro Rush Conditioner Liter
Sale

Amika Hydro Rush Conditioner Liter

$54.95 $85.50 Save $30.55

Pureology Strength Cure Shampoo Liter
Sale

Pureology Strength Cure Shampoo liter

$67.95 $92.70 Save $24.75

Kenra Volume Conditioner Liter
Sale

Kenra Volume Conditioner Liter

$31.95 $47.38 Save $15.43

Amika Hydro Rush Shampoo Liter
Sale

Amika Hydro Rush Shampoo Liter

$54.95 $85.50 Save $30.55

Matrix High Amplify Shampoo Liter
Sale

Matrix High Amplify Shampoo Liter

$28.95 $46.00 Save $17.05

Nioxin System 3 Scalp + Hair Shampoo Liter
Sale

Nioxin System 3 Scalp + Hair Shampoo Liter

$35.95 $52.00 Save $16.05

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!