Winter Liter Sale – Beauty First

Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

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Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!