Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Gold Card - Excludes Hairspray

701 Results

Clear filters
Milk_Shake Curl Passion Mask 16.9oz

Milk_Shake Curl Passion Mask 16.9oz

$52.00

Living Proof Restore Repair Mask 6.7oz

Living Proof Restore Repair Mask 6.7oz

$45.00

Unite Luxury Pearl & Honey Conditioner 8.5oz

Unite Luxury Pearl & Honey Conditioner 8.5oz

$53.05

AG Hair Colour Savour Conditioner 8oz

AG Hair Colour Savour Conditioner 8oz

$28.00

Verb Glossy Shampoo Liter

Verb Glossy Shampoo Liter

$47.38

Verb Glossy Conditioner Liter

Verb Glossy Conditioner Liter

$47.38

Nailtek 4 Hydrate Treatment (purple)

$14.00

Kitsch Volumizing Thermal Brush

$69.95

Bumble & Bumble High Drama Styling Foam 5oz

$35.00

Matrix Little Miss Bold (High Amplify) Gift Set

Matrix Little Miss Bold (High Amplify) Gift Set

$50.00

Sold out

Kitsch Shave Butter Bar 4oz

$10.95

Moroccanoil Frizz Control Gift Set

Moroccanoil Frizz Control Gift Set

$80.00

Milk_Shake Lifestyling Design Wax 3.4oz

Milk_Shake Lifestyling Design Wax 3.4oz

$26.00

Unite Creamy Paste Thickening Styling Cream 2oz

Unite Creamy Paste Thickening Styling Cream 2oz

$33.48

Olaplex No.5P Blonde Enhancer Toning Conditioner Liter

Olaplex No.5P Blonde Enhancer Toning Conditioner Liter

$96.82

Colorwow Curl Snag-Free Pre-Shampoo Detangler 10oz

Colorwow Curl Snag-Free Pre-Shampoo Detangler 10oz

$28.00

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!