Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Gold Card - Excludes Hairspray

611 Results

Clear filters
American Crew Daily Deep Moisturizing Shampoo Liter

American Crew Daily Deep Moisturizing Shampoo Liter

$44.40

Matrix Food for Soft Conditioner 10oz

Matrix Food for Soft Conditioner 10oz

$21.02

It's A 10 Miracle Leave In Plus Keratin 4oz

It's A 10 Miracle Leave In Plus Keratin 4oz

$25.76

Aquage Silkening Oil Treatment 4oz

Aquage Silkening Oil Treatment 4oz

$39.90

Sexy Hair Root Pump Mousse 10oz

Sexy Hair Root Pump Mousse 10oz

$24.35

TIGI Bed Head Curls Rock Amplifier 5oz

TIGI Catwalk Curls Rock Amplifier 5oz

$23.70

K18 Airwash Dry Shampoo 4oz

K18 Airwash Dry Shampoo 4oz

$49.44

Matrix High Amplify Conditioner Liter

Matrix High Amplify Conditioner Liter

$44.00

Redken Acidic Bonding Leave-in Treatment 5.1oz

Redken Acidic Bonding Leave-in Treatment 5.1oz

$35.02

Olaplex No.7 Bonding Oil 1oz

Olaplex No.7 Bonding Oil 1oz

$30.90

Milk_Shake Incredible Milk 12 Effect Leave-in Spray 5.1oz

Milk_Shake Incredible Milk 5.1oz

$30.00

Surface Bassu Moisture Conditioner Liter

Surface Bassu Moisture Conditioner Liter

$78.90

Amika Forget Frizz Conditioner 9.2oz

Amika Forget Frizz Conditioner 9.2oz

$33.48

Amika Big Hit Volumizing Conditioner 9.2oz

Amika Big Hit Volumizing Conditioner 9.2oz

$35.02

Amika Velveteen Smoothing Balm 6.7oz

Amika Velveteen Smoothing Balm 6.7oz

$32.96

Amika Blockade Heat Defense Serum 1.7oz

Amika Blockade Heat Defense Serum 1.7oz

$39.14

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!