Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Buy 2 Get 1 FREE

695 Results

Clear filters
Amika Perk Up Plus Dry Shampoo 1.8oz

Amika Perk Up Plus Dry Shampoo 1.8oz

$20.60

Matrix Color Obsessed Conditioner Liter

Matrix Color Obsessed Conditioner Liter

$44.00

Olaplex No.7 Bonding Oil 1oz

Olaplex No.7 Bonding Oil 1oz

$30.90

Amika Hydro Rush Mask 8.4oz

Amika Hydro Rush Mask 8.4oz

$51.51

Moroccanoil Curl Control Mousse 5.1oz

Moroccanoil Curl Control Mousse 5.1oz

$32.96

Amika The Wizard Detangling Primer 11.8oz

Amika The Wizard Detangling Primer 11.8oz

$66.00

Milk_Shake Leave-In Conditioner (Flower) 11oz

Milk_Shake Leave-In Conditioner (Flower) 11oz

$26.00

Pureology Hydrate Superfood Treatment 6.8oz

Pureology Hydrate Superfood Treatment 6.8oz

$45.32

Kenra Violet Shampoo Liter

Kenra Violet Shampoo Liter

$47.38

Kenra Color Protecting Shampoo 10oz

Kenra Color Protecting Shampoo 10oz

$23.36

Amika Forget Frizz Conditioner 9.2oz

Amika Forget Frizz Conditioner 9.2oz

$33.48

Amika The Wizard Detangling Primer 5oz

Amika The Wizard Detangling Primer 5oz

$34.00

Moroccanoil Smoothing Lotion 10oz

Moroccanoil Smoothing Lotion 10oz

$37.08

Kenra Platinum Voluminous Touch Memory Hairspray 8oz

Kenra Platinum Voluminous Touch Memory Hairspray 8oz

$27.82

Amika Curl Enhancing Gel 6.7oz

Amika Curl Enhancing Gel 6.7oz

$32.96

L'anza Curl Flex Memory Gel 6.8 oz

L'anza Curl Flex Memory Gel 6.8 oz

$31.94

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members receive 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!