Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Best Sellers

46 Results

Clear filters
Amika Normcore Shampoo Liter

Amika Normcore Shampoo Liter

$75.20

Amika Normcore Conditioner Liter

Amika Normcore Conditioner Liter

$75.20

Pureology Hydrate Shampoo 9oz

Pureology Hydrate Shampoo 9oz

$38.11

Moroccanoil Hydrating Conditioner Liter

Moroccanoil Hydrating Conditioner Liter

$84.00

Pureology Hydrate Conditioner 9oz

Pureology Hydrate Conditioner 9oz

$38.11

Pureology Color Fanatic Spray 13.5oz

Pureology Color Fanatic Spray 13.5oz

$55.63

Moroccanoil Curl Defining Cream 8.5oz

Moroccanoil Curl Defining Cream 8.5oz

$37.08

Moroccanoil Hydrating Shampoo Liter

Moroccanoil Hydrating Shampoo Liter

$84.00

Moroccanoil Hydrating Styling Cream 10oz

Moroccanoil Hydrating Styling Cream 10oz

$37.08

Amika Hydro Rush Leave in Conditioner 6.7oz

Amika Hydro Rush Leave in Conditioner 6.7oz

$35.02

Colorwow Dream Coat 6.7 oz

Colorwow Dream Coat 6.7 oz

$29.50

Amika Hydro Rush Shampoo Liter

Amika Hydro Rush Shampoo Liter

$85.50

Amika Hydro Rush Conditioner Liter

Amika Hydro Rush Conditioner Liter

$85.50

Moroccanoil Dry Texture Spray 5.4oz

Moroccanoil Dry Texture Spray 5.4oz

$32.96

Amika Perk Up Ultra Dry Shampoo 5.3oz

Amika Perk Up Ultra Dry Shampoo 5.3oz

$37.08

Amika Normcore Shampoo 9.2oz

Amika Normcore Shampoo 9.2oz

$30.90

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members recieve 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!