Free Shipping on $60 +

Shop Online, Pickup in Store - Free!

Your cart

Your cart is empty

Continue shopping

Anniversary Sale: Buy 2, Get 1 Free!

663 Results

Clear filters
Unite Boosta Shampoo Liter

Unite Boosta Shampoo Liter

$89.62

Surface Blowout Smoothing Balm 4oz

Surface Blowout Smoothing Balm 4oz

$41.98

Pureology Shine Bright Taming Serum 4oz

Pureology Shine Bright Taming Serum 4oz

$32.96

Olaplex Lashbond Building Serum

Olaplex Lashbond Building Serum

$79.32

Olaplex No.5P Blonde Enhancer Toning Conditioner 8.5oz

Olaplex No.5P Blonde Enhancer Toning Conditioner 8.5oz

$32.96

Pureology Color Fanatic Mask 6.8oz

Pureology Color Fanatic Mask 6.8oz

$45.32

Milk_Shake Volume Solution Styling Spray 5.9oz

Milk_Shake Volume Solution Styling Spray 5.9oz

$28.00

Milk_Shake Curl Passion Mask 8.4oz

Milk_Shake Curl Passion Mask 8.4oz

$28.00

Milk_Shake Silver Shine Shampoo Liter

Milk_Shake Silver Shine Shampoo Liter

$59.00

Living Proof Full Texturizing Foam 5oz

Living Proof Full Texturizing Foam 5oz

$34.00

Living Proof Curl Shampoo 24oz

Living Proof Curl Shampoo 24oz

$72.00

L'Oreal Hair Touch Up Blonde 2oz

L'Oreal Hair Touch Up Blonde 2oz

$31.94

Kenra Platinum Color Charge Conditioner 8.5oz

Kenra Platinum Color Charge Conditioner 8.5oz

$25.57

K18 Molecular Repair Mask 5oz

K18 Molecular Repair Mask 5oz

$175.00

It's A 10 Miracle Deep Conditioner Plus w/ Keratin 17.5oz

It's A 10 Keratin Deep Conditioner 17.5oz

$69.02

Hempz Sweet Pineapple & Honey Melon Herbal Conditioner Liter

Hempz Sweet Pineapple & Honey Melon Herbal Conditioner Liter

$41.18

Load more
Why Beauty First?

Locally-Owned & Loving it

Rooted in Nebraska since 1989.

Rewards for Every Purchase

Earn $10 for every $150 spent.

Gold Card Tuesday Perks

Members recieve 20% off every Tuesday.

Free Shipping on $60+

$7.99 shipping on orders below $60. Always free in-store pick up!