Beauty First is your locally-owned, locally-loved beauty hub — with 6 stores, 200+ professional brands, and friendly experts who love helping you find what works. We’re Nebraska’s go-to for hair, skin, nails, and cosmetics. From stocking up on favorites to discovering new must-haves, we make self-care shopping feel personal, easy, and stress-free. Find us in Omaha, Papillion, and Lincoln — with Grand Island coming soon!
Our Stores
