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We’re locally owned and loving it!

BeautyFirst Salon and Store was established in Nebraska in 1985, where we pride ourselves on being your locally owned home for all beauty needs going on over 30 years. Each one of our five locations offer a full-service salon, as well as over 200 professional-level brands in hair / skin / nail care, and cosmetics.

At BeautyFirst, our team and guests are family and treated that way. When you walk in our stores, it’s our promise to provide you with a positive and educational atmosphere where you feel empowered to ask questions and inspired in your own beauty journey.

In our salons, our licensed professionals strive to provide you with the most comprehensive services in hair, esthetics, nail care and massage. Education is crucial to our salon; our team hosts several sessions throughout the year featuring top-names in the industry to constantly keep on top of the latest trends and techniques.

If you haven’t visited yet, we are excited to show you the locally owned difference and welcome you to our BeautyFirst family!

The BeautyFirst Mission

Our mission is to make every person feel confident and special in their own skin. Our team strives to create a positive, educational, and inspiring atmosphere where you can feel comfortable to explore all things beauty. With each location having a full-service salon and over 200 professional-level brands in hair / skin / nail care and cosmetics, we promise you’ll leave happy and with products you love.