Your Destination for ALL Your Beauty Needs

Locally owned & operated for 30 years.  We believe in helping you become the best version of you possible.  We have expert beauty advisors trained to help you find the best solutions for your beauty concerns. We want to be your go-to destination for ALL your beauty needs!

The Beauty First Experience

Our Beauty First staff strives to provide the ultimate experience in determining your beauty needs. Our beauty advisors are educated frequently by the top names in the beauty industry to help address your beauty concerns.  No question goes unanswered. We are locally owned with 6 Nebraska locations.  We set ourselves apart from competitors with our emphasis on customer service and competitive pricing.  Our Gold Card Rewards program is second to none in providing the best deals around.